As an operation, cataloguers are as close to fulfillment as any market
segment. In fact, except for the way orders are received, cataloguers have
traditionally been the typical e-commerce operation, without the "e". But with
any operation, absorbing the peaks and valleys of the seasonal nature of the
buying public and the price pressures of increased competition have forced
cataloguers to adopt a new paradigm - outsourcing to offload the high costs of
existence. That is, in essence, sharing those peaks and valleys with other
operations who's peaks may correspond to your valleys.
At Logistech, we provide just that solution. With our fulfillment operation,
we are spreading the load factors across many different clients, whose
products have varying seasonal demands. Therefore, when one customer is
experiencing a valley, another may be experiencing a peak. Creating this
autonomous efficiency helps Logistech drive down the total cost of operation,
thereby allowing us to offer the total service much less expensively that it
can be done in house, where absorption of those inefficient valleys drives the
cost of the product higher.
It's much like a retail operation. Ever thought about why they don't remain
open 24x7? It's because of the peak and valley in demand for their product
between prime daylight hours and dead nighttime hours. But for a cataloguer,
seasonal downtimes are very similar in nature - without the luxury of being
able to just shut down, where doing so would risk the loss of visibility to
the buying public.

